PRICE TAG REGULATION AMENDMENTS AND DOMESTIC PRODUCTION LABELING REQUIREMENT

Following our previous Newsletter dated 17 September 2025 on “Price Tag and Animal Derived Product Labeling Obligations for Retail Businesses”, by means of this Newsletter, we highlight the latest amendments that came into force under the Regulation on Amendments to the Price Tag Regulation (in Turkish “Fiyat Etiketi Yönetmeliğinde Değişiklik Yapılmasına Dair Yönetmelik”, “Amendment Regulation”) published in the Official Gazette No. 33044 on 11 October 2025, with particular emphasis on the continuing ‘Domestic Production’ (in Turkish “Yerli Üretim”) marking requirement.

The Current “Domestic Production” Labeling Obligation

As emphasized in our previous newsletter, the obligation to display the “Domestic Production” indication on price tags remains fully in effect. Accordingly, goods produced in Türkiye must bear the official Domestic Production Logo (in Turkish, “Yerli Üretim Logosu”) on their price tags in accordance with the design standards set by the Ministry of Trade, and within the procedures specified below.

•    The Domestic Production logo must be indicated on the price tags of the products produced in Türkiye in a manner that is clearly visible and legible.
•    The logo shall be placed in a way that is easily observable by consumers and must be displayed in its original colors.
•    In cases where the logo needs to be reduced or enlarged, the “YERLİ ÜRETİM” Logo must comply with the proportions specified in the Corporate Identity Guide.

All legally required information to be indicated on the price tags, including but not limited to the Domestic Production logo, is of utmost importance for ensuring that consumers are accurately and clearly informed, and are not misled or deceived. This is a matter that the Market Surveillance and Inspection Directorate approaches with particular diligence. These obligations simultaneously intersect with brand integrity, fair competition, and consumer protection considerations.
Failure to comply with price tag and labeling obligations may result in administrative fines pursuant the relevant legislation.
From a cross-border compliance perspective, luxury brands must also ensure alignment between domestic labels, customs declarations, and certificates of origin, as discrepancies may lead to enforcement actions or delays in international trade procedures.

Amendments Introduced on 11 October 2025

The Amendment Regulation sets forth amendments in certain key areas, particularly concerning discounted sales across all sectors and price lists in the food and beverage sector, as follows. The relevant amendments listed below came into force on 11 October 2025.

•    QR Code and Tare Definitions: The Regulation now officially recognizes the use of QR codes for digital access to price lists and defines tare (tare) to ensure accurate weight-based pricing. However, in accordance with Article 8 of the Regulation, the use of QR codes is currently only intended for the food and beverage sector.
•    Food & Beverage Sector: Restaurants, cafés, and similar businesses must display price lists at entrances and on tables. QR codes may be used as supplementary tools, but physical lists shall also be provided upon request of the customer.
•    Discount Period Revision: Prior to the relevant amendment, the lowest price applied within the thirty (30) days preceding the commencement of the discount period was taken as the reference for determining the discount amount or rate. Pursuant to the newly introduced amendment, this period has been reduced to ten (10) days, necessitating closer compliance monitoring. Accordingly, price tags of discounted products shall mandatorily display both the pre-discount price (i.e., the crossed-out price) and the discounted price, and the crossed-out price must reflect the lowest price of the product applied during the preceding ten (10) days. In cases where discounted sales are advertised to the public, pursuant to the Regulation on Commercial Advertising and Unfair Commercial Practices (in Turkish “Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği”) without prejudice to other obligations, any advertisement indicating a discount shall specify both the pre-discount price and the discounted price. In addition, the pre-discount price must reflect the lowest price applied during the ten (10) days preceding the date on which the discount is applied. Non-compliance with this requirement shall be deemed a misleading advertisement, and the monetary fines to be imposed by the Advertisement Board in such cases are significantly higher and more severe compared to those applicable to price tag violations.
•    Additional Charges: Any service or extra fees must now be explicitly stated on price lists.
•    Data Submission Obligation: Certain establishments must transmit their price list data to the Ministry of Trade system once the technical details are published.

Reminder on Compliance Obligations 

Pursuant to the newly introduced amendments and obligations described above, retailers are advised to comply with the following:

•    Verifying the presence and accuracy of the Domestic Production Logo where applicable,
•    Ensuring all mandatory price tag information (including country of manufacture, distinctive feature of product, sales price including all taxes, unit price, effective date of prices, Domestic Production logo and the discounted sales price of the product and its price before the discount) is presented in Turkish,
•    For discounted products, ensuring that price tags display both the crossed-out price and the discounted price, with the crossed-out price reflecting the lowest price applied during the last ten (10) days.
•    Adjusting internal systems to align with the new discount calculation rule and QR-based display options.

Our Law Firm remains at your disposal for any further clarifications you may need.

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